HBO’s the Last of Us Series Success Drove the Video Game’s Sales, Sony Interactive Entertainment CEO Jim Ryan Says

Sony confirmed Wednesday that the success of hit HBO drama The Last Of Us is boosting sales of the game series upon which it is based, in a stand-out case of the group repurposing its popular franchises. ‘We could see very, very clearly that every time an episode of that show dropped, that sales of the game increased very dramatically,’ Sony Interactive Entertainm...

from Gadgets 360 https://ift.tt/GHSz30M