Twitter Saw Ad Spending Fall by Over 70 Percent in December After Elon Musk Takeover, Data Shows

Twitter saw ad spending fall by 71 percent in December, according to data from advertising research firm Standard Media Index comes (SMI). The microblogging platform is working to reverse the exodus in advertisers, with initiatives such as free ads, lifting Twitter's ban on political advertising, and allowing companies greater control over the positioning of their ads...

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