Amazon 'Buy With Prime' to Roll Out to US Merchants on January 31 to Compete With Shopify Pay

Amazon has announced that it will roll out its 'Buy With Prime' button to allow merchants to sell products using its payment and delivery services outside it's shopping platform. The invite-only launch that was made available in April last year will be widely available to merchants in the US by January 31, according to the e-commerce firm.

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