Twitter Offers Advertisers Incentives Amid Marketer Exodus After Elon Musk Takeover: Report

Twitter will offer incentives to advertisers in an attempt to increase their spending on the platform, as marketers leave the platform following Elon Musk's takeover. Many companies from General Mills to luxury automaker Audi of America have stopped or paused advertising on Twitter, while Musk has claimed that Twitter has seen a "massive drop in revenue".

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